In order to strengthen the image of Greece abroad during the pandemic of the corona, the Ministry of Tourism, EOT and Marketing Greece, with the support of Google created the online platform “Greece From Home”. 

The online platform aims to help people around the world stay in touch with our Greek culture and culture, discover and be inspired by the beauties of our country and enhance their digital skills – all while staying home.

The design of the Greece From Home platform was done by the Chief Creative Officer of the Greek government, Steve Vranakis and his creative teams Ithaca Lab and Prinz & Co, in collaboration with the Ministry of Tourism, EOT, Marketing Greece and Google. 

EOT immediately proceeds to the online promotion of the platform, aiming at the main markets of origin of visitors to our country, so that through Greece From Home it can maintain the relationship of the “brand” of Greece with the international public throughout the Covid – 19 virus pandemic. .

“the government today apart from measures to protect public health, immunity and restart the economy and reconstruction of Greek society takes initiatives to enhance and management of our country’s image as a tourist destination within t s overall strategy of the virus pandemic COVID-19 “stressed Tourism Minister, Haris Theocharis. 

For his part, the general secretary of EOT, Dimitris Fraggakis, points out that “Greek tourism declares in practice present in an unprecedented crisis. As long as our visitors stay at home, we as a brand and as a destination are close to them, from our home, from Greece, through Greece From Home “. 

The third axis of the Greece From Home initiative, which concerns education, is addressed primarily to Greek tourism professionals and is implemented with the support of Google, which has important digital tools for free interactive home education through the Grow Greek Tourism Online Online program. 

More specifically, the #greecefromhome initiative consists of 3 pillars:

Watch

People are encouraged and inspired to stay home, staying connected to the country’s culture, through the EOT Visit Greece YouTube channel. The channel will offer new and selected content by Greek artists from around the world and will include Greek music, gastronomy, theater, dance, sports, fashion, as well as videos with destinations and experiences from all over Greece.

 Travel

The goal is for everyone to be able to “visit” Greece from their home. Through www.discovergreece.com a digital portal is created with rich content and exciting digital experiences. Archaeological sites and museums, villages and traditions, gastronomy, touring, enjoying nature … all from the safety of our home. 

Learning

In order to strengthen tourism businesses with the right skills, the Greece From Home initiative in collaboration with Google’s Grow Greek Tourism Online program presents a series of new home learning initiatives. These trainings are available from April 2 and will be offered free of charge on a daily basis. They include interactive online group seminars, covering a variety of topics, from how to create a digital marketing plan for your business, to how to work remotely and more. There is also the possibility of private online meetings directly with one of Google’s specialized partners, so that each company can receive personalized advice for its digital presence, tailored to its needs. 

Anyone interested can learn more and register through the page:  g.co/greektourism/seminarsfromhome

Upon completion of the seminars, participants will receive a certificate of attendance from Google, the Ministry of Tourism and IAB Europe.