A business phenom

A business phenom

Sophia Amoruso was the founder and Chairman of Nasty Gal, with sales rising to $130 million for 2012. Nasty Gal ranked among the most profitable US firms in the lists of Forbes magazine. In November 2016, the company filed for Chapter 11 bankruptcy protection

S. Amoruso was born in 1984 in the United States. Her mother Dina Kouremetis is a journalist of Greek descent. Since her early age, she has been passionate about art and exploration. Instead of concluding her studies, she chose to start her own business. In 2006, at the age of 22, S. Amoruso relocated to San Francisco and powered by her love for vintage clothing, she made the decision to join ebay and start her own e-shop by the name Nasty Gal Vintage, housing the headquarters in her apartment and performing a one-woman show, spotting the clothes, photographing and copywriting before posting online. Step by step, she turned Nasty Gal into the talk of the town from Australia to New York, forcing herself to ask her friends to lend a hand. Friends were meant to be her future team of employees and collaborators, moving to Los Angeles and venturing via www.nastygal.com.

Nasty Gal had an established agenda of more than 500 thousands dedicated customers coming from over 60 countries and was named 2012 Fastest Growing Retailer by INC magazine.

In 2013, Nasty Gal received the Gabby Award, a growing institution of the US Greek Community, honoring accomplished Greeks in the country.

In 2013, S. Amoruso made her debut on Forbes’ second annual list of America’s Richest Self-Made Women with an estimated net worth of $280 million. She is the second richest self-made woman after Taylor Swift.

She stepped down as CEO and gave the position to Lululemon veteran Sheree Waterson, who was hired in February 2014 by her as a potential successor with more experience in growing a company.

In 2015, her company “Nasty Gal” surpassed $300 million in revenues, according to Forbes’ estimates, tripling its sales in three years. S. Amoruso oversees a fully-fledged media brand based on her bestselling 2014 memoir #Girlboss, including a new podcast, #Girlboss Radio, with her first guest being the famous actress Charlize Theron.
Nasty Gal has over a million Facebook fans and over 2.2 million Instagram followers, being mentioned as a phenomenon of business success by major glossies and newspapers.

In 2016, it was announced that Netflix had purchased #GIRLBOSS to turn Sophia Amoruso’s popular autobiography into a comedy series, with producer Charlize Theron and creator and writer Kay Cannon.

In November 2016, the company filed for Chapter 11 bankruptcy protection. Nasty Gal’s bankruptcy means Amoruso will tumble off Forbes’ list of Richest Self-Made Women, where she was one of the youngest members.

‘It’s been a wild ride. It was my first business and I got really far. Filing for bankruptcy is actually the most responsible decision for the business”, said the young entrepreneur.

The show is slated to debut in 2017. Netflix did not respond when Forbes asked whether the series will go ahead despite Nasty Gal’s woes.