Cutural Infusion has been selected as one of the 10 finalists of the 2012 Intercultural Innovation Award, a partnership between the United Nations Alliance of Civilizations (UNAOC) and the BMW Group for their work in cultural harmony. Cultural Infusion was recognised for its persistent dedication to the promotion of intercultural understanding and awareness in the form of its latest initiative: Sound Infusion.
CEO Peter Mousaferiadis developed Sound Infusion as a way to promote his vision of a more culturally and socially cohesive society.
«What Sound Infusion does is it allows students to create music online, world music online by creating their own compositions using all the sound samples were they can mix different music from all over the world and while they are doing that they can build on their cultural literacy,» Mr Mousaferiadis tells Neos Kosmos.
«So people can download the sitar for example and find out more about that instrument, where it comes from and in doing so they begin to increase their understanding; that there’s more than one way of looking at the world.»
A trained symphonic conductor by trade, Mr Mousaferiadis felt that music would be the best artistic medium to facilitate his vision as it transcends national boundaries and has a universal appeal.
«The idea was that if you can infuse people with culture, they will become more understanding and appreciate the different cultures of the world, thus being able to build cultural harmony and well-being in a wider community», says Mr Mousaferiadis.
As the first digital music and cultural application in the world to allow users to mix, save and share their work online, Sound Infusion represents a unique approach to facilitating intercultural awareness in a way that is both informative and exciting for the user. The application contains additional online support material such as videos, photos, text-based information and web-links to help the user further discover the myriad of cultures represented in the application. Users can also connect, communicate and collaborate with people from all around the globe in real time in the application’s discussion forum.
What his parents” generation went through when they migrated to Australia also prompted Mr Mousaferiadis to maintain the culture and traditions.
«Just seeing our parents generation come to Australia with traditions that took thousands of years to be evolved and ones that are disappearing… I thought if I can do something really small, in my own way, that can keep the value of that intangible culture alive I would,» he explains.
«There are huge movements all over the world. I like to say as an artist, as a creator, we don’t need to look to far – all we need to do is draw upon the heritage of traditions out there.»

Source: neoskosmos.com