George Lois book presentation
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George Lois book presentation

Key Books editions, Esquire and welcomed the Greek-American legend of advertising and visual communication George Lois.

The Original «Mad Man» as he is called in America, shared with the audience stories from his impressive career in advertising. Interlocutors on scene was the journalist Marilena Astrapellou and creative director of MacCann Athens Theodore Tsekouras. The book «Damn Good Advice» is the first book of George Lois translated «into the language of my ancestors», as he says.

In crowded Gazi Hall more than 400 of his fans had the chance to meet him. After the presentation of the book, the director of Esquire magazine Costas Tsitsas welcomed George Lois in Greece with a welcome home party at the roof garden Acro.