The Greek “Monsters” in New York
The Onassis Affiliate Foundation in New York is presenting an original exhibition by Beetroot Design Group entitled “The Greek Monsters”.
“This is a humorous and interactive exhibition for children and adults, reflecting the Greek creativity and imagination,” said the executive directors of the Onassis Foundation in America, Ambassador Lucas Tsilas.
The exhibition was first presented at the Benaki Museum in Athens, Greece, and features three-dimensional sculptures and digital “invisible monsters” which appear, become complete or come to life through devices such as tablets and smartphones.
The exhibition is organized on the occasion of the Beetroot Design Group being awarded in Thessaloniki with the highest award there is in the field of communication design (Red Dot Agency of the Year).
With its Greek monsters, Beetroot attempts to reverse – with humour – the negative socio-economic image of modern Greece abroad, while presenting global key philosophical stands and practices of modern design. The Greek monsters are used with dual meaning, both as perpetrators and victims, and ultimately as contemporary symbols against racism, generalization and exclusion, while at the same time representing the principles of creativity. A delightful exhibition which subverts the stereotypes.
The exhibits serve on a primary level as modern works of art based on Greek mythology, and on a secondary level as an excuse to introduce the constituents of creation and development. The Greek mythology is re-examined under the spectrum of substance behind its fictional cover and re-establishes its position in the heritage of the Western civilization.
The exhibition is expected to take place at the Atrium of the Olympic Tower in Manhattan from April to June 2014.