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The history of Fresh Line began in 1992, when founder and chairman Mayra Vagioni Stasinopoulos decided to maximize her Zakynthian grandmother’s legacy and turn the unique traditional beauty recipes based on selected herbs and rare plants of fragrant and therapeutic qualities into a business.
Fresh Line started out with a store at the busy commercial district of Chalandri. Consumers loved the brand’s originality and within a short period of time demand rose to unexpected levels, motivating the founder to move towards franchising by supplying interested third parties with franchise license agreements and by organizing a national franchise support system.
Since her early age, Vagioni Stasinopoulos produced her own home cosmetics, following her grandmother’s recipes with fresh ingredients from family’s kitchen and garden. Over time, she developed interest in the study of botany and aromatherapy, researching modern and old writings of famous ancient botanists, like Theophrastus, Dioscorides, Homer and Herodotus.
The knowledge, experience and excitement of Mayra were passed on to her two daughters, Paola and Natalie. The three of them, sharing the same dream for global growth, set a target to motivate more consumers to get to know and love their products and memorize them by their Greek names.
Currently
Currently, Fresh Line owns a large international shops and shop-in-shops network in several countries and also a model production unit and an extended team of expert executives to support wholesale and retail customers and guarantee brand’s sustainable growth.
Fresh Line employs a workforce of 100 and the company’s privately owned production unit expands to 2,500 sqm at the area of Markopoulo in Attica. Fresh Line is also certified with ISO 9008:2001 and ICEA for production methods.
VISION/GOALS
Company’s goals for 2013 relate to further expanding the brand to the United Kingdom, Germany and Asia.
The successful expansion in the United Kingdom will be accomplished with the recently concluded key strategic cooperation of Fresh Line with House of Fraser. As far as today, Fresh Line products are marketed in 2 selling points of busy two commercial London districts, Victoria and The City. Within 2013, we will expand product presence in additional selling points.
In Asia, the first step has been concluded after the cooperation agreement with a major distributor in the market of natural beauty care products. According to the agreement, during the 1st semester of 2012, Fresh Line products will be featured in 6 different selling points in Hong Kong and in one shop at Macau, while by the end of 2013 the brand’s infiltration in the Chinese market is also expected.
Moreover, in the competitive German natural plant cosmetics market, Fresh Line’s franchise development rates are regularly rising, with the brand expanding around a central Fresh Line shop in Berlin. In Germany, the growth perspectives are promising according to facts showing that a total sales percentage of 45-50% in the European natural care and beauty cosmetics relates to Germany.
Additionally, Fresh Line’s Management currently examines the prospect of expanding to the American market within 2014, representing the brand’s most aspiring export target. In general, biggest goal is the establishment of Fresh Line brand as one of the major natural plant cosmetics producers in the world.
IMPORTANT DATES
– 1993: The company’s first shop opened at Halandri Attikis
– 2004: The company makes its first step abroad
– 2012: The company expands to the market of Asia
AWARDS/ACHIEVEMENTS
– Recently, Fresh Line received the Best Franchise Workplace Award, during the 5th Franchise Awards Ceremony, a major distinction in one of the company’s key fields of working environment and working conditions.
– In 2010, Fresh Line earned the Woman Franchisor Award, after being also praised in 2009 for brand’s product quality receiving the Highest Product Quality Award.
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The history of Fresh Line began in 1992, when founder and chairman Mayra Vagioni Stasinopoulos decided to maximize her Zakynthian grandmother’s legacy and turn the unique traditional beauty recipes based on selected herbs and rare plants of fragrant and therapeutic qualities into a business.
Fresh Line started out with a store at the busy commercial district of Chalandri. Consumers loved the brand’s originality and within a short period of time demand rose to unexpected levels, motivating the founder to move towards franchising by supplying interested third parties with franchise license agreements and by organizing a national franchise support system.
Since her early age, Vagioni Stasinopoulos produced her own home cosmetics, following her grandmother’s recipes with fresh ingredients from family’s kitchen and garden. Over time, she developed interest in the study of botany and aromatherapy, researching modern and old writings of famous ancient botanists, like Theophrastus, Dioscorides, Homer and Herodotus.
The knowledge, experience and excitement of Mayra were passed on to her two daughters, Paola and Natalie. The three of them, sharing the same dream for global growth, set a target to motivate more consumers to get to know and love their products and memorize them by their Greek names.
Currently
Currently, Fresh Line owns a large international shops and shop-in-shops network in several countries and also a model production unit and an extended team of expert executives to support wholesale and retail customers and guarantee brand’s sustainable growth.
Fresh Line employs a workforce of 100 and the company’s privately owned production unit expands to 2,500 sqm at the area of Markopoulo in Attica. Fresh Line is also certified with ISO 9008:2001 and ICEA for production methods.
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