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During the ‘50s, the 20-year old carpenter Dimitris Ferendinos conceived the idea of manufacturing a wooden beach racket, thanks to his love for the sea. He successfully turned his hobby into a career and started venturing at the beginning of the ‘60s at Georgiou str. in the neighbourhood of Koukaki, where he stayed until 1969, and then he relocated to Deligianni str. just behind Panteion University. In 1978, Maria Papanastasiou met with Dimitris Ferendinos and later took charge of the company’s management and development after his sudden decease.
Despite the changes over the years, The Boy racket is still handmade out of Swedish wood and hardboard, while its success secret is the product’s air pockets finishing.
The Boy holds a leading position in the Greek market, based on its philosophy’s focus on innovation. With its foundations of years of experience and trust, The Boy has developed year-long relationships based on trust and close cooperation with its clients, allowing the product to satisfy the customers’ needs.
Currently, The Boy exports to Cyprus, Bulgaria, Turkey, Italy and Spain.
Press here to see the interview of Ms.. Papanastasiou about the history and the construction of the racket.
VISION/GOALS
The Boy’s future target is to further expand in the EU. Investing in its premium material quality and advanced know-how, The Boy designs and manufactures its products aiming at covering the market’s needs. The ongoing update and development of The Boy’s products is the target of the company’s management, focusing on the best possible results.
IMPORTANT DATES
– In the ‘90s, The Boy started cooperating with the famous malls Katrantzos Sport, Panhellenic Market, Klaoudatos, Kazos, Lambropoulos and the Cretan Fotis-Sport. During the same year, The Boy was relocated to 19, Fragoudi str. at the area of Panteion University. In 1991, the management decided to invest in edge technology manufacturing machines aiming at updating the company.
– In 1993, The Boy was named the exclusive dealer of Tretorn in Greece (tennis equipment).
– In 1997, The Boy was relocated to a 200 sq m facilities at 26, Fragoudi str. and in 1998 started cooperating with DIMKA S.A. for marketing its products in Greece. The new millennium was promising for The Boy, as 30,000 rackets were constructed for ELGEKA S.A. to support a brand promotion in the largest Greek supermarkets.
– In 2001, The Boy started a critical cooperation with Intersport, the largest chain of athletic goods in the world, and also with Fokas Mall.
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During the ‘50s, the 20-year old carpenter Dimitris Ferendinos conceived the idea of manufacturing a wooden beach racket, thanks to his love for the sea. He successfully turned his hobby into a career and started venturing at the beginning of the ‘60s at Georgiou str. in the neighbourhood of Koukaki, where he stayed until 1969, and then he relocated to Deligianni str. just behind Panteion University. In 1978, Maria Papanastasiou met with Dimitris Ferendinos and later took charge of the company’s management and development after his sudden decease.
Despite the changes over the years, The Boy racket is still handmade out of Swedish wood and hardboard, while its success secret is the product’s air pockets finishing.
The Boy holds a leading position in the Greek market, based on its philosophy’s focus on innovation. With its foundations of years of experience and trust, The Boy has developed year-long relationships based on trust and close cooperation with its clients, allowing the product to satisfy the customers’ needs.
Currently, The Boy exports to Cyprus, Bulgaria, Turkey, Italy and Spain.
Press here to see the interview of Ms.. Papanastasiou about the history and the construction of the racket.
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