[:el]
Founder Panagiotis Marlafekas started out this promising journey in 1950, establishing a small scale industry at Pantokratoros st, in the Old Town of the city of Patras. Back then, a total of 11 equal size businesses were operating in the Achaean capital. To jump out, one had to make a single choice: to pick the best ingredients and fix exceptional recipe formulas, raising the hope of standing first in Patras consumers’ choice. In practice, it proved to be a successful combination of factors, as Loux Orangeade, Lemonade and Carbonated Gazoza Drink are the favourite of Patras people since then.
Fully supported by his wife Ioanna, Marlafekas made his next critical decision -and fundamental to the business advancement- to relocate Loux manufacturing site to Kefalovriso, an area lacking basic enterprising facilities at that time, such as electric power and telecommunications network. However, the spot of Kefalovriso was popular for excellent synthesis water, flowing from the area’s rich subsoil. But then again, his initiative was motivated by his eager desire for best quality at any cost; the business history over time has proved him right.
Loux currently
Loux is the largest native Greek company in the soft drinks and fruit juices market, landing 3rd in sales rank following two international brands and 2nd in all flavours category.
Loux premises expand as far as 33,000 sq m of three privately owned edge technology manufacturing units, comprising 7,800 sq m of roofed facilities. The Manufacturing Unit is located at Kefalovriso, the Distribution Centre operates from the area of Saravali and the PET Packaging Vertical Production Chain Unit is situated at Aegion.
Loux Group of Companies employs a direct and indirect workforce of 95, 74 in the area of Achaea and 21 in the cities of Athens and Thessaloniki.
The Loux Unit of Patras is supplied with edge technology mechanical equipment, where advanced hygiene and packaging quality control methods are followed. Loux is certified with ISO 9001:2000 and ISO 22000:2005 for Production.
Loux exports to Germany, Canada, United States, Italy and Cyprus and brand’s products were also recently introduced to the markets of China and England.
GOALS/VISION
Loux Marlafekas has as yet covered a 60-year distance of successful venturing in the soft drinks market, identifying as primary destination the value of absolute respect towards the consumer, a purpose served through the dedication to a series of rigorous methods of selecting quality ingredients that guarantee the manufacture of unique and up to date recipe formulas.
IMPORTANT DATES
1972: With hard work, the new facilities of 2,500 sq m are built in its current location and supplied with modern mechanical equipment of that time.
1989: Founder Panagiotis Marlafekas retires, assigning his sons John, Konstantinos and Platon to further manage the business.
1997-1998: The company changes its legal profile and moves to developmental investments of €3 million, upgrading the brand’s market status.
2003: Replacing conventional packaging with PET plastic bottles, guaranteeing product long life and excellent preservation.
2004: Introducing the traditional Sour Cherry Soft Drink in the market, destined to rank 2nd in Loux’s consumers favourites list.
2005: Loux Marlafekas proudly joins the Greek Football Federation as the Official Soft Drink of the National Football Team.
2006: Loux Soft Drinks products are selected by the Greek Export Promotion Organization’s Kerasma Initiative for the promotion of Greek Gourmet, to be served in road shows and Greek restaurants around the globe.
2007: Loux Soft Drinks are the first Greek products and the first Greek Soft Drinks certified to print the Wonderful Greece logo on their packaging. Moreover, Loux Marlafekas purchases a 3,700 sq m industrial building in a site of 15,000 sq m at the area of Kouloura of Aegion, designated to accommodate the updated production line equipment of new products.
2008: During the summer months, Loux 4 flavours 100% natural juices products with no sugar and preservative additives are launched in the market.
2011:Τhe Management redesigns the brand’s logo and packaging material.
2009: Marlafekas brothers earn the Development and Innovation Kouros 2009 Award by the Entrepreneurship Club for excellence in business venturing.
2010: Loux earns the Effie Award in the David VS Goliath Category for brand’s advertising campaign Louxarious Taste (Adel Saatchi & Saatchi). Later in the year, Loux enters the ICAP Group’s Strongest Companies in Greece List.
2011: Loux earns the Statbank Diamonds 2011 Award as one of the Financially Strongest Enterprises in Greece.
[
Founder Panagiotis Marlafekas started out this promising journey in 1950, establishing a small scale industry at Pantokratoros st, in the Old Town of the city of Patras. Back then, a total of 11 equal size businesses were operating in the Achaean capital. To jump out, one had to make a single choice: to pick the best ingredients and fix exceptional recipe formulas, raising the hope of standing first in Patras consumers’ choice. In practice, it proved to be a successful combination of factors, as Loux Orangeade, Lemonade and Carbonated Gazoza Drink are the favourite of Patras people since then.
Fully supported by his wife Ioanna, Marlafekas made his next critical decision -and fundamental to the business advancement- to relocate Loux manufacturing site to Kefalovriso, an area lacking basic enterprising facilities at that time, such as electric power and telecommunications network. However, the spot of Kefalovriso was popular for excellent synthesis water, flowing from the area’s rich subsoil. But then again, his initiative was motivated by his eager desire for best quality at any cost; the business history over time has proved him right.
Loux currently
Loux is the largest native Greek company in the soft drinks and fruit juices market, landing 3rd in sales rank following two international brands and 2nd in all flavours category.
Loux premises expand as far as 33,000 sq m of three privately owned edge technology manufacturing units, comprising 7,800 sq m of roofed facilities. The Manufacturing Unit is located at Kefalovriso, the Distribution Centre operates from the area of Saravali and the PET Packaging Vertical Production Chain Unit is situated at Aegion.
Loux Group of Companies employs a direct and indirect workforce of 95, 74 in the area of Achaea and 21 in the cities of Athens and Thessaloniki.
The Loux Unit of Patras is supplied with edge technology mechanical equipment, where advanced hygiene and packaging quality control methods are followed. Loux is certified with ISO 9001:2000 and ISO 22000:2005 for Production.
Loux exports to Germany, Canada, United States, Italy and Cyprus and brand’s products were also recently introduced to the markets of China and England.
[:]